The story behind us
Jet Import has its roots in ‘Jet Frisdranken’: a bottling company and producer of soft drinks. Stefaan Bettens, the current CEO of Jet Import and a member of the third generation at the helm of Jet Frisdranken, has transformed the company into an importer of premium beverages. Jet Import also markets Jet Frisdranken’s non-alcoholic beer brand Gerstel Bräu.
In 1996 Stefaan Bettens introduced Red Bull on the Belgian market: the very first energy drink. From that point onwards, high-quality, progressive, daring and high-performing products became the guiding principle behind the Jet Import product range and the portfolio was expanded with such brands as Desperados, Fever-Tree and a wide range of products that promote well-being.
Recently, the Jet Import portfolio was expanded with a fine range of premium spirits, with a special focus on Belgian products like Copperhead and Marula. The latest entry in the Jet Import timeline is the introduction of a new category - snacks - to respond to the growing consumer demand for healthy snacks.
Today, Jet Import has grown into a full-fledged company that employs more than 120 motivated people and relies on a strong network of suppliers committed to providing the best service they can, each and every day. In the meantime, Jet import has acquired a leading position in the retail, petrol station and catering & hospitality industries. Achieving an annual turnover of over 143 million euros and double-digit growth figures every year, we remain a company in full expansion mode.
Innovation, a high standard of quality, profitability and drive are the core values that define our ambition.